About Us
L%P (Loop), created by Lorenzo Pomi, is a brand born to merge comfort, streetwear, design and innovation together with a message.
The core of the brand’s message is about breaking free from routines and cycles. We embrace the uniqueness of each individual, as everyone brings their own thoughts and past experiences to connect with the brand’s vision. As when you see a painting or a quote, the message of our brand is to be personally interpreted.
The meaning behind our slogan, “STOPTHEL%P” (Stop The Loop), is a call to break free from the repetitive cycles that hold us back. Whether it’s negative thinking, self-doubt, unproductive habits, or emotional patterns that keep us stuck. Too often, we find ourselves trapped in the same routines, replaying past failures, or delaying personal growth out of fear or comfort. This brand is about recognizing those loops, disrupting them, and taking intentional steps toward change. It’s about shifting mindsets, embracing new opportunities, and stepping into the best version of ourselves. “Stop the Loop” isn’t just a slogan, it’s a mindset, a movement, and a challenge to create a life that moves forward, not in circles. Our full slogan is “STOPTHEL%P REACHTHESTARS” and the full meaning behind it is to break free from limiting patterns, repetitive behaviors, and negative thoughts that prevent people from realizing their full potential. The phrase implies that once you escape the cycles holding you back, you can then pursue your highest aspirations.
L%P is more than just a brand, it’s a community built on connection, growth, and shared ambition. It’s a space where like-minded individuals come together to break free from limiting cycles, support one another, and push beyond their boundaries. More than products or services, L%P fosters relationships, inspiration, and transformation. Through motivation, collaboration, and shared experiences, it empowers people to take action, evolve, and reach new heights. At its core, L%P isn’t just about making an impact, it’s about making an impact together.
With our first collection, we’ve created a tracksuit with unique details, you can go and see the specifics in the “Discover The Products” section.